In a move that reflects a customer shift towards its Bluefin-equipped products, Calrec Audio is reducing the list price of the Omega console and, as of 31 March 2012, discontinuing production of the Zeta desk (pictured), writes David Davies.
The price reduction for the Omega will bring it in to line with that of the Zeta console.
Speaking to PSNE, Calrec’s head of sales and marketing, Henry Goodman, explained the background to the changes: “The decision to stop manufacturing the Zeta results from the market’s widespread adoption of Calrec’s Bluefin technology – the Zeta is its last remaining non-Bluefin console, and sales have been dropping steadily since the launch of the Bluefin platform in 2007. With the introduction of the Bluefin2-enabled Apollo at NAB 2009 and the subsequent range of Artemis consoles, the shift to a product line that is wholly Bluefin-orientated is a sound business move. It reflects the demands of our customers, and also makes sense from the point of view of our having to maintain component stock for older consoles – as with our former analogue range, it’s becoming harder and more expensive to source the raw parts for these desks. Of course, existing Zeta customers will not be seriously affected, as our standard 10-year guarantee of support for discontinued consoles will still apply to Zeta.”
The company is offering an opportunity to make final purchases of Zeta consoles, modules, racks and cards. As indicated by Goodman – and in keeping with its support policy – Calrec will continue to provide component spares and repair services for the Zeta for a minimum of 10 years from shipment date. In the event that original components or parts become unavailable, Calrec will offer appropriate alternatives, including hardware/software solutions.
Calrec distributors will be contacting existing customers to advise them of the details of the final-purchase offer and to assess their need for consoles, modules and cards. Any questions should be directed via Calrec’s distribution network (www.calrec.com/uk/Contact/Pages/OverView.aspx), or to the manufacturer: enquiries (a) calrec.com.