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Calrec celebrates first-ever Ukrainian sale

The manufacturer’s recently-appointed sales representative for Northern and Eastern Europe, Michael Reddick, has made Calrec’s debut Ukrainian sale, comprising a 32-fader Zeta console (pictured).

The manufacturer’s recently-appointed sales representative for Northern and Eastern Europe, Michael Reddick, has made Calrec’s debut Ukrainian sale, comprising a 32-fader Zeta console (pictured).

The desk was sold to systems integrator Kiev-based Engineer Service, which will deploy it in a new HD OB vehicle. The 32-fader Calrec Zeta console will be provided in a 40-fader frame, allowing Engineer Service the opportunity to expand the desk at a later date.

The sale was arranged at NAB by Reddick, who only joined the company in February this year.

“I’m very proud to have made my first Calrec sale to a new territory for the company,” he said. “Our trade projections for this year anticipated sales in Ukraine; it’s one of the territories in which we’ve recently identified a strong potential for growth. It’s very satisfying to be off to a flying start.”

Ivan Sorokin, head of sales at Engineer Service, added: “We were looking for a console for our new HD vehicle, and Calrec were recommended to us by one of our British partners — we act as distributors for a number of broadcast technology companies in Ukraine. We spoke to Calrec at IBC and were impressed by their experience and product range, then concluded the sale with Michael at NAB this year. We are excited to be the first importers of Calrec’s products into Ukraine, and look forward to working with them again in the future.”

www.calrec.com

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