Biamp, a supplier of professional audio and video solutions based in Beaverton, Oregon, US, has announced the opening of its new European headquarters in Antwerp, Belgium.
The headquarters is located in the facilities of Apart Audio, which Biamp acquired in July 2019 along with Community Loudspeakers. Kris Vermuyten, the former CEO of Apart Audio, has been promoted to general manager, Biamp Europe, and will oversee Biamp’s European operation. The new headquarters will strengthen the company’s sales, support, and distribution in the region as Biamp focuses on rapid investment and expansion in this important market.
Rashid Skaf, Biamp president, CEO, and co-chairman commented: “Building a solid European sales and support organisation for Biamp is a key element of our global growth strategy. I’m confident that Kris Vermuyten, with his extensive knowledge of the market and our solutions as well as his passion for delivering great outcomes for his customers, will have tremendous success. Under his leadership, the new headquarters in Belgium will significantly bolster our presence in the region and add substantial new capacity in all aspects of our European operations that will enhance our ability to support customers and drive growth.”
The Belgian facility includes office space, training rooms, warehousing, technical support, finance, sales administration, and a fully equipped Biamp experience centre to provide comprehensive support for customers, partners, and end-users.
In addition to strengthening its presence in Europe, the acquisition of Apart Audio and Community Loudspeakers expanded Biamp’s solutions for conferencing and enterprise venues and has formed a fuller portfolio to target verticals such as indoor and outdoor retail, hospitality, leisure, and stadiums and other large venues.
Biamp is forming two new sales teams, a retail sales group and a large-venue sales group, composed of experienced professionals from the acquired companies to focus specifically on identifying and closing opportunities in these sectors. All products within the merged portfolios will be sold and supported through Biamp’s global sales and service organisation, with regionally located stocking and fulfillment.
“Biamp’s European headquarters will provide the region with enhanced logistics, support, and overall service for our customers and partners, and will extend Biamp’s leadership in the European pro AV market. I am excited to lead the team as we bring Biamp’s innovative communications solutions to a quickly growing community of customers,” Vermuyten said.