Avid has pulled out of next month’s NAB show in Las Vegas and cancelled its Avid Connect 2020 conference in response to the Coronavirus outbreak. It has also announced that it will not take part in any trade events or large gathering for the next 60 days.
The company has invited the industry to participate in an online broadcast to introduce all of Avid’s new products that had been slated for introduction at Connect 2020 and NAB. Later in the year – when public safety can be assured – Avid and the ACA plan to host regional Connect events in several locations worldwide for the convenience of the community. Details will be announced soon.
“While these were difficult decisions for Avid, and for me personally, we feel strongly that helping stop the spread and severity of the COVID-19 virus is not just the job of governments and healthcare providers, but the responsibility of every individual, organization and corporation around the globe,” said Jeff Rosica, CEO and president at Avid. “We will take this opportunity to try new methods and experiment with different approaches to better engage with our clients, users and the community around the globe. Avid remains supportive of the NAB Show and looks forward to next year’s event.”
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Coronavirus concerns have caused major disruption to numerous international trade events in recent weeks. Last month’s ISE saw attendance figures down due to the Coronavirus outbreak – transport issues resulting from Storm Ciara also prevented many from attending – while Frankfurt’s Prolight+Sound, which was originally set to take place from March 31 to April 3, has been postponed to May 26-29. The move has, however, lead to several companies cancelling their participation as a result of the new dates, with d&b audiotechnik, CODA Audio, Yamaha, NEXO, Adamson and L-Acoustics all citing logistical issues as the reason behind their decision to pull out.