Avid has appointed NMK as its new pro audio division distributor.
Avid has appointed NMK on account of its integration expertise across several business verticals, with the distributor looking to build on Avid’s audio presence in the Middle East, providing support in Bahrain, Kuwait, Qatar, Oman UAE and Yemen.
NMK will add Avid’s audio tools and workflow solutions to its portfolio (Avid Pro Tools | S6, Avid Pro Tools | MTRX, Pro Tools | HDX, Pro Tools | S3, Pro Tools | Dock, Pro tools | HD and Pro Tools Software).
“We will be able to offer the best solution possible utilising the wide range of products offered by Avid. If there is one DAW that every studio needs, it’s certainly Pro Tools”, said Rocky Solarta, NMK Electronics.
NMK will be tasked with growing the market share of Avid Pro Audio and educating the market by organising workshops, seminars and hands-on for their clients and public.
“We are extremely excited to continue building on the partnership we have started with NMK. They are a very knowledgeable and well-respected distributor in the region. We have no doubt that this partnership will deepen our commitment and strengthen our presence in the region,” said Ansgar Liem, audio sales manager, Avid.
“At NMK, our customers know us best for combining our regional knowledge with Avid’s industry-leading integrated audio solutions, we’ve already seen impressive global demand for Avid audio solutions, so we’re sure that local musicians and mixers will see the Pro Tools family of solutions as essential to help them meet the demands of their work whether we are looking at musicians or film mixers,” added Dino Drimakis, business development manager, NMK Electronics.