Audio-Technica Ltd has entered into an agreement with Allen & Heath to act as exclusive distributor for the mixer manufacturer in the UK.
The strategic move mirrors a similar arrangement in Germany, where Audio-Technica has been Allen & Heath distributor since 2005. During this period, the brand has registered a ‘significant’ increase in sales across the territory.
In the UK, Audio-Technica will handle the full range of Allen & Heath products with effect from 1 February 2012 and will be responsible for sales, technical support and service for both existing and new customers.
Allen & Heath’s sales and marketing manager, Debbie Maxted (pictured), commented: “Providing outstanding service to our UK customers is extremely important to us, so we are particularly delighted to be working with Audio-Technica, which has already demonstrated its commitment to the brand and to our dealers and end users in Germany. Allen & Heath has enjoyed strong growth in recent years and we have some exciting new products due for release in the near future, so we feel that this partnership comes at just the right time for the business.”
Adrian Rooke, Audio-Technica’s managing director, added: “Audio-Technica and Allen & Heath are well-suited to this new venture, sharing a dedication to excellent customer service and after-sales support as well as a reputation for quality products. Where there is a microphone there is, of course, frequently a mixer, so in terms both of culture and product portfolio the new agreement brings advantages for both our businesses and our customers.”