Tracktion, 2JW Design, Prism Sound and SADiE join forces

The brands have partnered under the umbrella of Audio Squadron
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Tracktion Corporation and 2JW Design have partnered with Prism Sound and SADiE under the umbrella of Audio Squadron, introducing a new player in the pro audio market.

The partnership aims to increase investment, produce a shared creative environment, and accelerate innovation, development and the cross fertilisation of ideas.

Prism Media Products LTD will continue to forward its test and measurement equipment business and supply manufacturers worldwide.

‘We are excited by the multitude of opportunities offered by this collaboration,’ said James Woodburn, Tracktion co-founder and CEO. ‘It is the best of both worlds for Tracktion, 2JW Design, Prism Sound and SADiE. Whilst we remain independent, we can more easily work together to bring renewed focus to the delivery of the highest quality audio products.’

Prism Sound founder and director Graham Boswell enthused: ‘The shared vision of this venture will greatly enhance our ability to accelerate creativity in the design and development of the industry leading audio tools our customers have come to rely on. We’re eager to start working on this exciting new chapter of Prism Sound and SADiE’s life.’


Prism Sound, SADiE, PMC sponsoring GRAMMY Week event

The companies are sponsoring The Recording Academy Producers & Engineers Wing's third annual GRAMMY Week event, reports David Davies. Scheduled to take place tomorrow (January 27) - shortly before the 52nd Annual GRAMMY Awards is held on January 31 - the gathering honours excellence in music and audio production.