FRANCE/UK: The deal paves the way for Audemat to offer “uniquely integrated and easy-to-use solutions”, writes David Davies. Based in Belfast, APT Ltd is arguably best-known for the WorldCast and WorldNet codecs. With the hardware business now part of Audemat, APT Licensing will continue to focus on licensing the company’s core Intellectual Property and audio coding algorithms.
Under the terms of the sale, Audemat has signed a licensing deal to continue to incorporate both the apt-X and Enhanced apt-X audio compression algorithms in the APT-branded range of hardware codecs and across the Audemat product portfolio.
“APT Hardware Ltd residing in the larger Audemat Group has a number of significant benefits,” APT Licensing’s president – worldwide sales, Jonny McClintock, tells PSN-e. “As a company within the group, APT Hardware will enjoy access to a wider range of customers and can scale up accordingly without incurring massive costs. The APT Hardware customer base will enjoy access to a wide range of products. And the money raised from this venture will be re-invested into APT Licensing (APTX) to deliver a new range of low latency audio compression algorithms, which will be focused at the radio and TV broadcast and consumer business sectors. Everyone wins with this deal!”
Audemat group president Bruno Rost – pictured here, right, with APT Licensing CEO Noel McKenna – commented: “A large number of radio and TV broadcast customers are looking for simple solutions to guarantee the interoperability between different technical ‘bricks’. In APT, we have found not only an extremely complementary product offering but the industry-leading solution.”