The first appointment of its type in Ascot’s 300-year history, Ascot Racecourse has announced that Bose Professional has been named Official Technology Supplier – Sound, the first manufacturer to be appointed under this new supplier category.
The Official Technology Supplier category has been created for brands who are able to supply relevant technology at Ascot and allows them to showcase their products and improve customer experience. All rights within this category are for business and trade activations. The partnership was established through a combined vision to design and install a state-of-the-art audio solution that serves to enhance the experience of an Ascot raceday.
Bose Professional, the pro audio division within Bose Corporation, serves many different markets and delivers sound in venues all around the world — sports stadiums, arenas, entertainment centres, places of worship, restaurants, schools, retail stores, hotels and more.
As the appointed integrator for the project, SSE Audio Group has led the process to design and specify an audio system that utilises the latest loudspeaker and amplifier technology, developed by Bose. Products were selected based on their ability to form a robust system that delivers best-in-class vocal clarity and consistent, intelligible sound for every listener, across the entire Ascot site.
George Vaughan, head of technology at Ascot Racecourse, said: “Sound is an important facet of the event day experience and having Bose join us as our Official Technology Supplier in this department, will introduce a new level of audio excellence to our venue. Becoming one of the global reference sites for their latest ArenaMatch speakers will not only elevate the audio experience for the hundreds of thousands who visit Ascot every year but also demonstrates our desire and determination to continue to deliver the very best innovation to our customers.”
Andy Rigler, UK sales manager for Bose Professional, added: “We believe we will truly enhance the audio experience for Ascot’s guests, showcasing our latest technologies, including the new ArenaMatch speaker range. This ties in fantastically with Ascot’s own aspirations to become recognised as a technology leader within the racing world. Once again, we have had the pleasure of collaborating on the project with SSE, as Ascot’s preferred integrator, so we can be confident of a successful outcome.
“Over the course of 2019, the installation will be completed in carefully planned phases around racedays, ensuring no disruption for guests. The first installation phase is currently underway within the Royal Enclosure, and we’re delighted to announce that the first preview of Bose Professional loudspeakers will debut to guests within this area at Royal Ascot.”