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APRS to bring British Brand Gallery to AES Brazil expo

The cost of taking traditional exhibition space prevents some manufacturers from exploring the Brazilian market, so the APRS is offering a base on the floor of the exhibition that allows a company rep to visit the show to scope the event and the market without taking space.

The APRS is offering UK pro-audio manufacturers a base on the floor of the upcoming AES Brazil Expo (13-15 May). For just £1,000, manufacturers can utilise the meeting room and translation facilities of the Great British Audio Embassy, have their brand logos displayed in a British Brand Gallery, share in the networking events organized with the UKTI in São Paulo and participate in the bilingual brochure to be available on the booth.

The APRS, working with PLASA and the MIA, have helped a number of UK manufacturers to put a toe into the water of the Brazilian market. Peter Filleul, the APRS export development advisor said: “Brazil was the first BRIC in the wall identified by our manufacturers’ group. The World Cup and the Olympics – in which audio and audio-visual services will play a leading role – along with new laws in Brazil that require a larger proportion of programming to be made locally, is expected to encourage a fresh collection of production companies to emerge ­– so there is everything to play for”. The new Brand Gallery concept will benefit from UKTI’s Market Visit Grant scheme and, in some cases, Passport to Export support may be available for qualifying companies from regional International Trade Advisors. Exhibitor booth participation is also available from the APRS, as well as TAP grants for eligible UK companies For more information, contact Francesca Smith on +44 (0)18 0386 8600 or at admin@aprs.co.uk www.aprs.co.uk
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