French loudspeaker manufacturer APG has announced the appointment of Philippe Pelmelle to the position of business development manager.
The hiring of Pelmelle is part of a wider restructuring and “strengthening” exercise within APG that began last year with appointment of Xavier Pion to handle international sales and marketing, and continued this year with the promotion of Mathieu Delquignes to the position of product manager.
Pelmelle will focus on increasing market share for APG in France, as well as nurturing its networks of technical specialists and rental/sales partners. Sales development will be focused on new-generation products such as Uniline, SMX15, DX12 & DX15, and TB Subs.
“APG is a name that is synonymous with high-quality, technically advanced products,” said Pelmelle. “I am particularly pleased to be joining at a time when the range of new-generation products now extends into all domains, from a high-end line array system through to the new compact multipurpose DX cabinets, which are really making a big impact at the moment. While APG is already strong in France, I am confident that by putting the right partnerships in place, and capitalising on the success that APG already enjoys in its home market, we can become even stronger.”