The Alliance for IP Media Solutions (AIMS) is merging with the Media Networking Alliance (MNA) to form a single trade association for promoting IP in the media and entertainment industry.
The merger comes after a two-year history of collaboration, and according to both organisations, will cause them to have a greater impact on the industries they serve, reports Audio Media International.
Full members of both organisations voted to approve the merger on December 13. The new joint organisation will retain the AIMS name and will be governed by the existing AIMS bylaws.
The MNA exists to promote a standards-based approach to IP interoperability. Focused on AES67, its membership consists of companies in professional audio, broadcast, pro AV, and installation markets.
The merger between the two organisations will allow AIMS and MNA members to work towards common standards that benefit multiple market segments at once.
“With the merging of the two organisations, we have a larger voice and a single place for technical and marketing discussions among a larger group of industry leaders,” said Rich Zwiebel, chairman of the Media Networking Alliance. “As AIMS, we will be able to provide a much more compelling message to the industry, assuring true industry-wide audio/video IP interoperability across the broadcast, installed systems, and live sound markets. We are excited to be a part of this major step forward in standards-based IP interoperability.”
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