Andrew Richardson, managing director of Adam Hall UK, describes the Italian neodymium driver specialist as “a fantastic addition to our product range”.
Faital S.p.A was established in Milan in 1958 as a small family-run business, and over the ensuing 50-plus years has become a leading European manufacturer of loudspeakers for the automotive industry. A diversification strategy introduced in the new millennium led to the creation of another brand, FaitalPRO, whose high-power neodymium drivers are designed specifically for professional applications.
Flavio Naggi, overseas sales manager for FaitalPRO, commented: “We are definitely proud of this agreement that is certainly a step forward in our distribution scheme. Working with such a prestigious partner as Adam Hall consolidates the European spread of our high-end professional loudspeakers and represents the beginning of a solid and very promising co-operation for both companies.”
Speaking to PSNE, Adam Hall UK MD Andrew Richardson says that the deal with FaitalPRO satisfies the distributor’s desire for “something at the top-end that could add to our speaker portfolio. It’s a fantastic company with great customer service, design and manufacturing. We have established a good working relationship with everyone there.”
There has been “considerable” interest from UK customers in the brand, while Adam Hall personnel have already benefited from dedicated training – about which Richardson has nothing but praise: “It was absolutely fantastic. It really conveyed the knowledge of the team and the philosophy behind the brand and the engineering.”
The announcement follows a series of organisational changes at Adam Hall UK. For earlier PSNE coverage, click here.