The Adam Hall Group launched its new customer-oriented event concept, Event.Tech Days, on November 21-22 at its new Experience Centre in Neu-Anspach (near Frankfurt), Germany.
The company welcomed a total of 50 customers with 80 participants and presented the rental industry experts latest innovations from its solution portfolio, including LD Systems, Cameo Light, and Gravity. In a number of “Tech Talks”, rental professionals were invited to discuss and exchange their insights, ideas and views surrounding the future of the event technology industry with the Adam Hall Group’s product management and R&D teams. The Event.Tech Days were rounded off by a multi-faceted evening event in cooperation with BMW, including networking, dining and drinks, live music, as well as the German premiere of the new BMW X5 and 8 models.
Before product specialists from the individual Adam Hall brands presented their new products, Adam Hall Group CEO, Alexander Pietschmann, made use of the opportunity to get the event makers in the right mood with an insightful keynote, highlighting the importance of collaboration and communication with its customers.
In the pro audio segment, Viktor Wiesner presented the current LD Systems portfolio, from the award-winning MAUI P900 in cooperation with Porsche Design Studio through the CURV 500 TS Compact Touring System to the Stinger G3 PA series in combination with the DSP 44/45 K power amps with Dante connection.
The subsequent “Tech Talks” saw participants take part in small discussion groups, exchanging experiences, provide suggestions, and offer critique with the respective Adam Hall employees from different company areas. The individual Tech Talk discussions covered themes such as ‘Event Tech Market of the Future – Where are we headed?’ (Alexander Pietschmann) through ‘Battery-powered Lights – A wireless future’ (Daniel Garcia), and ‘Audio for Professionals – System amplifiers and conventional high-performance PA Systems’ (Viktor Wiesner) to the simple question of ‘Taping, Marking, Securing – What does a good event tape need?’
You can read our interview with Pietschmann on what the company’s new Experience Centre means for the business here.