The Adam Hall Academy began its teachings in mid June 2018 and has seen a successful start.
The Academy provides a variety of seminars and workshops in cooperation with the training institute DEAplus. The training programme is designed for those looking for deeper insight into the event industry, or to improve upon their knowledge of professional event technology.
PROseminars provide trend-based management knowledge in the areas of organisation, sales, human resources, technology, law, and innovation. Topics have included expert sound level measurement, safety issues and responsibilities at event venues, strategic customer management, and current updates on GDPR issues.
The Adam Hall Group is also planning to use the Adam Hall Academy more for internal training and coaching initiatives for employees.
The Adam Hall Academy has also been working with, and using the location of the new Experience Centers at the German headquarters of Adam Hall, in Hessian Neu-Anspach, to ensure that the non-proprietary PROseminars in the fields of light, sound, rigging, video and media technology are as varied, practical, and effective as possible.
Alexander Pitschmann, CEO of the Adam Hall Group, explained its conception: “In building the Experience Center, we were consciously investing in the future of the event technology industry, and that certainly includes training and further education opportunities for the people who work in this field.
"We are very glad that the seminar programme has been so well received. Our partner DEAplus, with its extensive experience in this sector, deserves a lot of praise here. We are also very pleased that the Experience Center is not just another dreary training location, it is a living meeting place where Academy participants can converse with our employees before, during, and after the seminars in order to create networks and discuss various topics.”
Seminar participant and deputy director of event technology at Hannover Congress Centrum, Anja Engelking, commented: “What convinced me was the practice-based structure of the content and the opportunity to clarify case-based issues directly. I was also totally thrilled by the atmosphere of the Experience Center; we even still had time after the seminar for a small spontaneous building tour. From my professional perspective, I find it enormously important to be able to fall back on non-proprietary further education programs in order to obtain a neutral view of current topics in the event industry and the event technology sector in particular."