Here, we catch up with d&b audiotechnik’s House of Worship segment manager Asher Dowson, who is based in Norway.
What first sparked your interest in the industry?
I’ve always been around production and technology, from audio in church to my dad’s corporate video production company. Looking back, there were certainly several great people in the industry whom I respected, which steered my interest from a young age, and as my career developed more towards the installed audio field, I found a home amongst an incredibly friendly bunch of fellow nerds.
What was your first job?
Unofficially, that would’ve been video editing at my dad’s place over the summer when I was 15, but officially, I first found my sales stride working in the music education services sector before launching my own business at the tender age of 20.
What is an average day like at work for you?
Average? What’s that?! There’s always an interesting push/pull mix – a balancing act between delivering my own house of worship priority projects and responding to the needs of my stakeholders: the global d&b team, influencers and our customers – without getting too drawn away from the overall segment strategy and plans. Our EMEA territory manager, Phill Coe, gave me some excellent advice early on to that point: deliver on the strategic whilst being flexible for the tactical. Wise words indeed.
What has been your favourite project to date?
That would’ve been my first PA install in a 600 seat church renovation. I fell in love with the goal of delivering an orderly project; nerding out on well wired racks and cleanly installed containment. Winning that project felt incredible – seeing it through on site and handing over a well-delivered system to the client was a very important moment for me.
What is the most ambitious project you’ve worked on?
Thankfully, I can say that I’m working on the most ambitious projects of my life at this very moment. That said, the scope of d&b systems makes house of worship projects easier than you’d imagine.
How do you balance work and life?
Regular and meaningful communication. With increasing demands from the worship segment globally, my commitment to growing d&b’s presence in this segment requires significant travel, so saying ‘yes’ to my family can sometimes feel like saying ‘no’ to an opportunity for the company and vice versa. But family first makes for a healthy, happy (and more effective) me. Both work and home life need to be understanding, and thankfully they are in a big way.
What are the biggest challenges you face in your job?
Time. d&b is growing at such a tremendous pace, that often time seems to be the only thing we lack, so it’s important to remember to pause and reflect every now and then. Also taking care of those around you.
What do you like most about the pro audio industry?
The people. And it’s all about the people: colleagues, competitors, customers and the press. Wouldn’t change them for the world.
Who/what is your inspiration?
My wife, my parents and Mick Spratt.
What do you like to do outside of work?
Living in Norway, I enjoy many local activities, including axe grinding, foraging and collecting many leather bound books so that my house smells of rich mahogany. But seriously, my church is a big part of my life, so hanging out with those guys or my family would be top of the list. After that, probably fumbling my way around my Les Paul’s fretboard.