Mark Morley has joined UK pro audio distributor 2B Heard in a business development capacity, intended to coincide with the move to new premises, which includes warehouse, demonstration facilities and a newly developed immersive recording studio.
In his new role, Morley will be responsible for driving the company’s expansion into new markets, the company’s high-end brand roster that includes SSL, Astro Spatial Audio, K-Array, and Innosonix.
Morley brings a wealth of experience to the role, having worked in virtually every field of the entertainment industry from FOH to TV studios, and with every associated type of technical equipment. “Mark’s unique skill is his deep understanding of how systems, and the individual components within them, interact with each other and what natural synergies there are to be harnessed,” said 2B Heard director, Sam Nankivell. “He instinctively knows what equipment best suits a given function in a specific environment, and how to knit the different strands of kit into one ergonomically designed system.”
Previous to the new role, Morley’s formative career covered audio, AV and lighting systems design, sales management and several years as a trade sales BDM supplying resellers and hire companies. He designed hundreds of educational, leisure and professional installations, before becoming closely acquainted with the K-Array speaker brand as its first UK customer in an association with the Italian manufacturer that stretches back more than 10 years.
“Seeing and hearing these amazing speakers is essential,” Morley said, “your ears simply don’t believe your eyes. What I’ll be concentrating on is getting these unique loudspeakers in front of potential clients, and in that way the contradiction of aural and visual perception is dispelled. When you put these great speakers together with the rest of 2B Heard’s complementary and highly innovative brands, we offer our clients a formidable portfolio of audio solutions for a broad cross section of applications, all underpinned by a common philosophy of unique design, unsurpassed functionality, and superlative audio quality.”
“We knew Mark from when he worked with me and (co-director) Dave Wooster installing K-Array on cruise ships, so his joining us now feels like a natural move,” added Nankivell. “With the upcoming opening of our new immersive recording studio which is designed to produce content for clients looking to work with the Astro Spatial Audio system, Mark will be helping to spearhead our latest initiative: Mixing in Astro 3D.”
"Joining a dynamic distributor like 2B Heard is an incredible opportunity," concluded Morley. "As a well-established, industry-leading brand, it's easy to admire what the company has accomplished and its future potential. I'm excited to be part of the team that will write 2B Heard's next chapter."