The Farm moves into US with audio - PSNEurope

The Farm moves into US with audio

London facilities group The Farm has bought Los Angeles video facility Editgods and plans to offer the city‘s first combined audio and vision TV post-production operation, complete with two 7.1 sound suites, writes Kevin Hilton.
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London facilities group The Farm has bought Los Angeles video facility Editgods and plans to offer the city‘s first combined audio and vision TV post-production operation, complete with two 7.1 sound suites, writes Kevin Hilton. The acquisition was completed during May and the new rooms are due to be operational by August. The Farm group has its headquarters in Soho Square, London (pictured), with other facilities around the capital and in Bristol. Joint managing director Nicky Sargent says the company had been looking to expand into the US TV market for some time and had explored the possibilities of either setting up a new facility or buying an existing one. “Editgods proved to be the best fit because the premises are good and the people are nice,” she comments. Editgods is based on Santa Monica Boulevard and works mainly on reality shows, documentaries and light entertainment. The Farm group is involved in these sectors in the UK but also has a reputation for posting TV drama. Sargent says audio is “a big part of the Farm”, with sound editing and mixing facilities at three of its four sites in London and at Uncle West in Bristol. Sargent acknowledges that TV post houses in LA do not offer both audio and video but says the same was true of London until the 1990s. “We’ve had good feedback from people in the US, so we don’t think it will be a difficult sell,” she comments. Both rooms will feature Avid Pro Tools systems with HD3 accelerators and 24-channel ICON D-Command consoles. Monitoring will be on Genelec 1032s, which Farm technical director David Klafkowski, says is the standard for the group, with 7071A subwoofers. Most processing will be done though plugs on the Pro Tools but outboard equipment includes DK Technologies stereo and surround meters and Dolby DP570 decoder and LM1000 loudness metering. www.farmgroup.tv

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