The microphone brand was prominent on the reseller's stand during last week's BVE show as well as exhibiting in its own right.
Under a new deal agreed just before the exhibition at London's ExCel centre, wireless specialist Raycom will be handling Audio-Technica's range of broadcast and production mics, including shotguns and radio systems.
Speaking at BVE Raycom managing director Pyers Easton said the intention was to increase the penetration of Audio-Technica's mics in broadcast. Commenting on the shotgun products in particular, he said, "They are cheaper than the main competition and are low on noise and have a clean sound."
Raycom's newly appointed business development manager, Andy Clements, later added that the decision to represent the brand was taken following discussions with the manufacturer and tests of the products. "They sound right and they're nice looking," he commented.
Products regarded as having particular interest to broadcast users are shotgun microphones including the BP4071, BP4027 (pictured) and BP4029 and wireless systems the UHF 3000 series and digital wireless System 10.
Commenting on the arrangement Audio-Technica market manager Tim Riley said, "The broadcast market remains of great importance to Audio-Technica, with our range of broadcast and production microphones being used in the highest profile applications across the globe. Raycom’s considerable experience in the broadcast market is an exciting proposition and we look forward to the continued development of our new partnership."