Sony ends 32-year Radio Academy Awards sponsorship - PSNEurope

Sony ends 32-year Radio Academy Awards sponsorship

“It is now time for Sony to move on and focus on other areas of the business,” said Sony UK’s Chris Bowen, adding that “from the professional audio side of the business our commitment remains unchanged”.
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Originally reported in sister publication Music Week, Sony has ended its 32-year-old partnership with The Radio Academy Awards. Chris Bowen, country head, Sony United Kingdom and Ireland said: “Sony has enjoyed a long and successful partnership with the Radio Academy Awards for over 30 years, achieving huge recognition and respect within the British radio industry during that period. The awards ceremony itself has become an outstanding event showcasing the best radio talent on the air. “It is now time for Sony to move on and focus on other areas of the business,” continued Bowen, adding that “from the professional audio side of the business our commitment remains unchanged, hence our involvement with the new opportunity that sponsoring the Broadcast Category in the up and coming Pro Sound Awards brings.” Going forward, the awards will be renamed simply as The Radio Academy Awards, with a new sponsorship agreement to be announced in the near future. “The Radio Academy would like to thank Sony for their magnificent 32 year support of what has become the UK's gold standard radio awards,” said chairman of The Radio Academy and Radio 1 and 1Xtra controller Ben Cooper. “The Radio Academy Awards will continue to celebrate the very best of the UK radio industry, but the media landscape has changed radically from when the awards first launched in the 1980's offering the Academy great potential for some exciting new partnerships and ideas.” Photo: Benjamin Eagle Photography www.radioacademy.org

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