The system was supplied to the music composition and audio production services company to coincide with its move to a state-of-the-art facility in London’s Soho.
Previously based in west London, Pure Soho – presided over by MD Simon Bass – can now be found at 113-117 Wardour Street, at the very heart of London’s media community.
The Pure Soho project saw HHB Communications subsidiary Scrub working in close conjunction with Mike Watson at Absolute CAD, who provided wiring services.
“Pro Tools was an easy choice for us as it focuses precisely on the type of work we do,” said Pure Soho’s senior engineer, Zak Kurtha. “Pro Tools is an industry standard, offering very high quality and stability in its HD systems, alongside full compatibility with lower cost packages – with no compromise on standards. This allows us a great deal of flexibility between studios and systems.
“The ICON D-Command provides a quick and natural extension to the main Pro Tools features, with an excellent level of customisation for specific workflows.”
Reflecting on the input of Scrub and Absolute CAD, Kurtha added: “The entire process from initial contact to delivery and set-up was handled in a personal and efficient manner. There was always someone available to speak to, keeping us updated on what was going on. The support we received from Scrub alongside the excellent service from Absolute CAD was invaluable. Having suppliers you can truly depend upon makes it so much easier to get on with your own work.”