Powersoft has appointed Gary Pace as sales manager - OEM - for north America.
Pace's key responsibility includes connecting Powersoft technologies to audio engineering teams based in north America.
Pace has over two decades worth of experience in the musical instrument and entertainment technology industry. His most recent experience includes working as sales manager at Beyerdynamic, and before that, as systems integrator at Advanced Lighting and Sound in Michigan, USA. However, his role as global sales and marketing manager at Littlite introduced Pace to the engineering side of OEMs.
Pace will put his skills to use to help incorporate Powersoft technologies for original equipment manufacturers (OEMs), which include amplifier modules, DSP, and transducers.
“Powersoft technology allows me to help manufacturers of goods to expand their portfolio and get to market more rapidly while being associated with a premium brand,” Pace explained. “Smaller companies benefit from being associated with Powersoft for both performance and because of our strong brand awareness. We can give larger brands an advantage to add products more quickly to take market share from competitors and find new customers. I look for these kinds of synergies, because we are all trying to grow our business, and shortening the engineering cycle is really important regardless of how big the company is.”
Pace concluded: “I get to talk to OEM manufacturers every day who are dedicated to their ideas,” he said. “If they are in the audio business, they all could benefit from a Powersoft partnership.”