Shure president and CEO Sandy Lamantia reports that around 40 “Advanced Development” teams are busy at the company, a “new product engine that’s continuing to purr along.” Shure is ahead of its financial plan, according to Lamantia, and expects the next year to be rife with product releases.
As a case in point, at the NAB convention in Las Vegas (beginning today, Monday 8 April), Shure previewed the first pair in a new series of microphones designed for camera-top applications, as DSLR cameras becoming increasing prevalent in videography applications. The mics can also be used with portable audio/video recorders that feature external mic inputs.
The VP83 (pictured here, mounted) and VP83F both borrow from the design of the Shure VP82 shotgun microphone. The compact supercardioid condenser mics feature a suspension system developed with Rycote for isolation from vibration and mechanical noise. Rycote also developed optional windscreens for the devices.
In addition to the gain and HPF controls on the VP83, the VP83F also brings an LCD display for metering, menu and status visualisation, a headphone output and a flash memory card slot to facilitate onboard recording at 48kHz/24-bit sampling. The mics will ship in the summer of 2013 at a price yet to be fixed.
“The only cloud hanging over us,” says Lamantia, “continues to be this whole spectrum issue.” Shure has adopted a two-fold approach to addressing the wireless needs of its customers, he explains. “Making our products more spectrally efficient…using more digital technology,” is one facet of Shure’s wireless initiatives, such as in its ULX-D, and the NAMM 2013 introduced musician market GLX-D, digital wireless systems.
The second prong in the approach, where Lamantia says “we have a ton of research and development going on,” is giving Shure’s customers more wireless options outside of the television band, as with the company’s 900MHz and (exemplified by the GLX-D system) 2.4GHz products that use active spectrum monitoring and channel hopping to maintain signal integrity.
“We’ve built in a lot of interference protection,” says Lamantia. Already evident within other products, the monitoring, fail-safe and channel management technologies in Shure’s flagship Axient wireless microphone line will be further utilised, he adds. “Our goal, is to put Axient technology into every product eventually.”