Multi-screen world has place for audio

A white paper has claimed that without multi-screen connectivity broadcasters could miss out on potentially large viewing audiences, writes Kevin Hilton. The report was published by Visual Unity, whose president, Tomas Petru, says audio will be an important part of the new technology.
Author:
Publish date:

A white paper has claimed that without multi-screen connectivity and interactivity broadcasters could miss out on 78 percent of the potential viewing audience today, writes Kevin Hilton. The report was published by Visual Unity, whose president, Tomas Petru (pictured), says audio will be an important part of this new technology. The Guide to a Smart Broadcast Multi-screen Strategy looks at why connecting conventional TV sets to screens on smartphones and tablets is necessary in today’s TV market. The Czech company does have a vested interest, however, as it is a systems integrator specialising in multi-screen installations that combine IP with traditional broadcast techniques. Visual Unity’s white paper draws on recent reports by Morgan Stanley Research, DisplaySearch and the Nokia UK Smartphone Study. “This white paper is a valuable resource to help broadcasters and technology partners to better understand how to reach merging multi-screen audiences across TV, web, mobile and connected devices, maintain audience share through interaction and engagement and deliver real digital dividends,” comments Petru. Audio’s role in this environment, he says, is not to deliver surround sound but to offer a choice of tracks, for example both different languages and alternative commentaries on sports coverage, metadata to trigger interactive links and the ability to search for material based on what it contains. He adds that all content repurposed for non-traditional broadcast platforms should conform to current quality standards, which means that older programming has to be processed to match more recent productions. www.visualunity.com

Related

Dolby's vision for a five screen world

The second screen was everywhere at IBC 2011, linking TV with smart phones and tablets. Among the many companies looking at this area is Dolby Laboratories, which envisions a five-screen future. Kevin Hilton looks at the approach.

27300.jpg

Screen and Phabrix join Beyond HD Masters

Subtitling expert Screen and test and measurement manufacturer Phabrix have signed up as Gold and Silver Sponsors respectively for sister publication TVBEurope’s Beyond HD Masters 2013 conference taking place on Tuesday 11 June at BAFTA.

26043.jpg

UK audio tech specs in place for file-based shift

Delivery of UK TV programmes is set to go fully file-based from October 2014. In preparation, industry body Digital Production Partnership this week published version 4 of its technical standards, with guidelines for loudness and multichannel audio metadata.

Painting audio pictures of Austrian football

Football commentators come in for a lot of criticism, usually because of their inane or inaccurate observations, but in Austria detailed audio descriptions are ensuring that visually impaired fans get to experience all the action, as Kevin Hilton reports.