Multi-screen world has place for audio

A white paper has claimed that without multi-screen connectivity broadcasters could miss out on potentially large viewing audiences, writes Kevin Hilton. The report was published by Visual Unity, whose president, Tomas Petru, says audio will be an important part of the new technology.
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A white paper has claimed that without multi-screen connectivity and interactivity broadcasters could miss out on 78 percent of the potential viewing audience today, writes Kevin Hilton. The report was published by Visual Unity, whose president, Tomas Petru (pictured), says audio will be an important part of this new technology. The Guide to a Smart Broadcast Multi-screen Strategy looks at why connecting conventional TV sets to screens on smartphones and tablets is necessary in today’s TV market. The Czech company does have a vested interest, however, as it is a systems integrator specialising in multi-screen installations that combine IP with traditional broadcast techniques. Visual Unity’s white paper draws on recent reports by Morgan Stanley Research, DisplaySearch and the Nokia UK Smartphone Study. “This white paper is a valuable resource to help broadcasters and technology partners to better understand how to reach merging multi-screen audiences across TV, web, mobile and connected devices, maintain audience share through interaction and engagement and deliver real digital dividends,” comments Petru. Audio’s role in this environment, he says, is not to deliver surround sound but to offer a choice of tracks, for example both different languages and alternative commentaries on sports coverage, metadata to trigger interactive links and the ability to search for material based on what it contains. He adds that all content repurposed for non-traditional broadcast platforms should conform to current quality standards, which means that older programming has to be processed to match more recent productions. www.visualunity.com

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