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Market confidence low in Western Europe

UK intercom specialist Trilogy Communications has released details of a survey showing that Middle Eastern and Eastern European distributors are more confident about the broadcast market than those in Western Europe, writes Kevin Hilton.

UK intercom specialist Trilogy Communications has released details of a survey showing that Middle Eastern and Eastern European distributors are more confident about the broadcast market than those in Western Europe, writes Kevin Hilton. Trilogy commissioned the survey, which includes comments from 18 of the top distributors and systems integrators across Europe, the Middle East and beyond. In the Middle East and India companies see the market for intercom and associated systems as being better than over the previous three years. The bulk of responses (77 percent) from distributors in Western Europe, however, thought the situation was the same or worse. Other results showed that 67 percent of those polled see the coming together of TV, the internet and mobile devices as the big opportunity for the broadcast technology market right now. Contrary to the general hype, only one distributor considered 3D to be the major consideration. According to 57 percent of those polled, Europe is still the main market for innovation in broadcast manufacturing technology, followed by the Americas, Asia Pacific and then the rest of the world. The speed of change in broadcasting was highlighted as the biggest threat to the industry by 50 percent of respondents, followed by IPTV. “Some of the findings from the survey concerning the market optimism in the Middle East and India were expected but I was surprised about the muted enthusiasm for 3D technology,” comments Barry Spencer (pictured), general manager of Trilogy. “I was also heartened by the view of Europe as the leading innovator in broadcast manufacturing technology. www.trilogycomms.com

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