Lawo scores new global sales director

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Lawo, the German manufacturer of audio and video broadcast solutions, has appointed Ralf Schimmel as director of global sales, effective immediately.

His appointment coincides with Lawo reporting an “expansion of international activities, as well as an expansion of the company’s audio, video, software, and IP networking technology product portfolio”.

"I am joining at an important time for an expanding company, with exciting opportunities opening up," says Schimmel who, prior to joining the Rastatt-based business, was CEO at Studio Hamburg Media Consult International (MCI) GmbH, an international systems integration and service company for IT and broadcast.

“In our new market position, it is important to co-ordinate the worldwide sales of individual Lawo companies for an effective market-driven strategy. We are delighted that Ralf Schimmel is taking on this important task within our group," says Philipp Lawo, CEO of Lawo.

Lawo audio and video-over-IP networking is being used extensively by several broadcasters during coverage of the FIFA World Cup 2014.



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