Lawo appoints AVC Group as support partner for Southeast Europe

AVC Group will offer sales and project support in the region.
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L-R: Miran Kajin and Robert Charles ‘Chas’ Rowden

L-R: Miran Kajin and Robert Charles ‘Chas’ Rowden

Broadcast technology firm Lawo has appointed AVC Group as its agent for the Balkan states of Albania, Bosnia and Herzegovina, Croatia, Macedonia, Serbia, Montenegro, Kosovo and Slovenia.

Prior to the new partnership, AVC had employed Lawo Nova73 routers, mc² audio mixing systems and VSM system control in a number of system integration projects at the request of its clients. AVC Group is a leading provider of audio, video, multimedia, lighting and telecommunication solutions in the Southeast Europe market, and has been the main supplier to the public and private broadcasting, and television stations in the area for the past 25 years.

“AVC customer and business partners benefit from our decades of experience, close cooperation to international suppliers, the highly-defined technical consulting skills, carefully constructed planning and professional execution of all projects,” commented Miran Kajin, director of global sales at AVC.

Lawo joins brands such as Sony Professional Solutions, the Harman Group, Canon, Sachtler, DIS, and Harris in the AVC portfolio.

“AVC is very carefully selecting this portfolio,” Kajin continued. “This time, we went through many possible choices that would be complementary to our existing range. We have not only chosen Lawo because of its proven video, audio and control products, but especially because of the advanced networking technology with IP broadcast core infrastructure solutions offered.

“We represent and distribute approximately 40 leading professional audio and video equipment manufacturers. Lawo’s range of broadcast audio systems and A/V products will be a welcome addition to our catalogue. In the course of the next few years, we will expand our market presence in the region, giving us closer proximity to customers, bringing faster and focused support services, and making products available more quickly where needed. Supporting this, AVC will enhance training programs for our partners and own staff, to more effectively leverage products and modern technologies.”

Robert Charles ‘Chas’ Rowden, Lawo sales director, Europe, added: “AVC Group provides complete solutions for broadcasters, as well as a full range of services and solutions for corporate A/V applications. AVC’s experience and expertise ensures that our mutual customers will achieve optimal results, from product specification through design and integration, to service and ongoing support. This is why this is a natural choice for sales as well as project support across our complete product portfolio.”

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