Industry support for MPG’s ISRC initiative grows - PSNEurope

Industry support for MPG’s ISRC initiative grows

The Music Producers Guild’s ‘ISRC in Broadcast WAV’ initiative has received the support of the British Recorded Music Industry and the Association of Independent Music, both of which have agreed to adopt Broadcast WAV as standard.
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The Music Producers Guild’s ‘ISRC in Broadcast WAV’ initiative has received the support of the British Recorded Music Industry (BPI) and the Association of Independent Music (AIM). Both have agreed to adopt Broadcast WAV as standard. "We are really delighted to have the support of the BPI and AIM," said Alchemy Mastering’s Barry Grint (pictured), who has led the MPG ISRC campaign. "This is fantastic news for all recording artists and copyright owners because adopting Broadcast WAV will make file identification and content tracking much easier and more accurate. It will also help royalty agencies develop more precise systems for payments, thereby safeguarding the incomes of artists and copyright owners when their recordings are played on air." With two major UK music industry organisations now supporting the new format, and with a number of mastering hardware equipment manufactures also on-board – including Magix and Merging - the MPG believes it is only a matter of time before Broadcast WAV is adopted by the music industry world-wide. "WAV is the standard format for music interchange in the production process, but MPG members were frustrated that there was no method of embedding industry standard ISRC information in the format to enable more accurate identification the content of files," Grint explained. "Working in collaboration with the European Broadcasting Union, which created a professional version of the WAV format called Broadcast WAV, we have been able to ensure the carriage of ISRC information in this type of file, thus removing the need for it to be re-entered and reducing the opportunity for error." The MPG will host a seminar for mastering engineers demonstrating Broadcast WAV implementation in London in early November. www.mpg.org.uk

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MPG launches ISRC initiative to music business

The Music Producers Guild has officially launched its “ISRC in Broadcast WAV” initiative. It presented the technology and its benefits to senior industry representatives at a reception at the Hospital Club in London on Friday 21 June.