With a few caveats, the overall trend is one of a gradual resurgence, according to the latest Industry Trends Survey from the International Association of Broadcasting Manufacturers.
Released twice a year, the Industry Trends Survey reports the opinions of senior executives in IABM member companies. In the newest version, members were polled about their Q3 performance and their outlook for the year ahead.
The survey results reflect a North American broadcast and media technology market that is ‘at least six months behind the rest of the world’ in rebounding from the global recession, but trends and expectations do indicate a ‘more rapid improvement’ going forward.
Confidence in the wider industry is continuing to grow, suggests the report, although there is continued uncertainty in some regions. Moreover, companies continue to face manufacturing capacity and supply chain issues that ‘frustrate order fulfilment’.
Some 46% of executives expect market conditions to improve significantly by spring, whilst the IABM Confidence Ratio now indicates a marked resurgence – rising from -3 during the recession to +11 in the latest survey.
Peter White (pictured), director-general of the IABM, commented: “The IABM Industry Trends Survey provides a comprehensive look at the current state of our industry and expectations moving forward. No senior manager on the supply side of broadcasting or media technology should be without this information — it provides key benchmarking data and is an important aid to decision-making.”
Participating IABM members may download the Industry Trends Survey by visiting www.theiabm.org.