Euro-Chip for commercial radio broadcasters

The first two European commercial stations have joined the EBU's Euro-Chip project to expand access to radio services though hybrid digital technology.
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The first two European commercial stations have joined the EBU's Euro-Chip project to expand access to radio services though hybrid digital technology. By signing a Memorandum of Understanding the Modern Times Group (MTG) in Sweden and P4 Radio Hele of Norway will now work alongside 11 public service broadcasters to promote the installation of digital and analogue receivers in radios and mobile devices. The aim is to allow listeners to receive free-to-air services without having to pay for broadband connectivity. The EBU also wants the new Euro-Chips to be fitted in existing devices with no incremental cost to the consumer. EBU head of radio Christian Vogg says the move sends out the message that terrestrial radio broadcasting will make the transition to digital: "Bringing together different interest groups is an important milestone in the campaign. Norway will be the first country in Europe to switch-off FM [in] 2017 to 2019. Support from commercial broadcasters is recognition that Euro-Chip is about giving radio a future in the digital economy." The EBU's media director, Annika Nyberg Frankenhaeuser wrote in this month's edition of Tech-i that "A chip capable of delivering what is included in the basic message of the Euro-Chip initiative in smartphones and tablets as soon as possible is our target. This would be a major breakthrough for the future of radio. If radio wants to have a future, this is clearly where radio needs to be."



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