IP audio and control specialist Barix will serve as the sole industry sponsor from the vendor side for this year’s International Radio Festival (IRF) taking place 4-8 September in Sihlberg, Switzerland. The event, now in its fourth year, is the world’s largest public on-air festival, offering global audiences the chance to “Listen to how the World Sounds” over a four-day period – and on a single channel. Live content representing different cultures will be broadcast every two hours, with over-the-air signals in Zurich and the cities and regions of festival guests including BBC Radio ONE, Ibiza Global Radio and Medina FM of Morocco. The programmes will also stream online worldwide at www.internationalradiofestival.com. “This year the IRF invited more than 25 music radio shows, their creators and the radio stations that broadcast their shows – and otherwise engages with all stakeholders in the industry from presenters and programme managers to music labels and technology leaders,” said Miguel Alvarez, co-founder of the event. “Barix is a clear leader in the area of enabling broadcast solutions for radio, and the IRF has its sights firmly set on working with industry leaders and authoritative voices in this exciting industry.” Last year’s festival included an on-air broadcast with DJ Black (pictured) from Ghetto Radio in Ghana and a panel discussion featuring Robert Kraft, former president of Fox Music, and Gogi Gupta of Gupta Media. “Barix feels strongly about representing a forum like the IRF that is open to all who love music-oriented radio,” said Johannes G. Rietschel, CEO and founder of Barix AG. “It is an honour to sponsor this event, which is happening in our hometown. We are very happy to help the International Radio Festival to offer an opportunity for those interested to attend this festival, network with peers, and physically watch and experience how radio is made.” www.barix.comwww.internationalradiofestival.com
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