UK: The event is being organised by Bubble & Squeak for broadcast, production and post-production industry charity Vision, reports David Davies. On July 9 up to 150 teams of three-legged runners sporting Vision Charity T-shirts with their legs bound will run through the streets of Soho, aiming to secure the first prize of a _100 goody bag each.
Runners will stop off along the way to solve challenges and sample the hospitality offered by the event sponsors, which include Avid, root6, Fineline Media Finance, Digital Vision, Filmlight, Ascent Media and Londontown.
Highlights of last year's run - which raised just over _5,000 - included a water fight at the Rocket stop, an "interesting cocktail" from Ascent 142, and a Barn Dance by Joint TV.
The race - which raises funds for blind, visually impaired and dyslexic children - will end at Soho Square, where participants will be greeted by a live band and DJ.
Tickets are _45 per team and _20 per person for the party. The ticket includes drink tokens and a snack.
Herbert Brenninkmeijer, chairman of Vision Charity, tells PSN-e: "We were so encouraged last year by the level of support from the broadcast and audio-visual industry, and the feedback we had from those taking part was superb. I am truly looking forward to seeing you all again this year. Tell your friends, so that we can change the lives of even more blind, visually impaired and dyslexic children."