V Festival rebrand and expansion for 2018 after Virgin pulls out

Headline sponsor Virgin is withdrawing after 22 years backing the festival
By Daniel Gumble ,

V Festival's new identity is set to be announced next month

V Festival is to be rebranded and expanded next year, following the withdrawal of headline sponsor Virgin, PSNEurope sister title Music Week has revealed.

The festival’s new name is set to be revealed next month, having operated under the V Festival banner for the past 22 years. Music Week also confirmed that the festival would continue to be held in Hylands Park, Chelmsford and Weston Park, Staffordshire

“The festivals will continue, we have the announcement later in November of the replacement name,” Festival Republic MD Melvin Benn told Music Week. “We are looking forward to the new festival now, it’s just something that we are incredibly excited about.”

Richard Branson tweeted: “After 22 very enjoyable and successful years, 2017 was Virgin's last V Festival.”