Indie band Everything Everything and rapper Mist have joined with clothing brand Levi’s to launch new music studios in Manchester and Birmingham.
As part of Levi’s Music Project, which aims to provide access to music and education in communities across the UK, Manchester and Birmingham each have new studio facilities to nurture emerging artists in their hometown.
Z-Arts was an existing community centre in Hulme, Manchester, which was equipped with a studio earlier this year. Z Art’s Liz O’Neill described it as an “amazing opportunity for the young people who come here, not only for the project, but for the legacy it will leave behind.”
From 29 August to 9 September, Everything Everything mentored a group of local artists at the site who learned about all aspects of the music industry in workshops run by industry professionals, and created exclusive new material alongside the Mercury-nominated Manchester band. The band’s drummer Mike Spearman told Music Week: “This is more nurturing, because you get to know the young people and talk to them about what their ambitions are, and talk through how we got signed, got our management, all the industry side of things that you don’t get taught at school.”
In Birmingham, MOBO-nominated rapper Mist was enlisted to help propel another group of budding artists onto the next step of their career with the help of youth music studio The Pump. Mist said: “Being involved in the Levi’s Music Project is something I’m really excited about. Growing up in Birmingham has really been part of my journey and so contributing to a long term music facility here is my chance to put something back into this community. We’re going to show how music can really unite people regardless of who they are and what their background is.”
The Levi’s Music Project launched in 2016 when Skepta opened a youth music studio in Tottenham. It has since branched out to Manchester and Birmingham, and partnered with broadcasting platform Boiler Room, which is documenting the scheme’s workshops with a series of videos.