Audio-Technica expands Middle East presence with new Dubai office

The Middle East is "a key market for Audio-Technica and it’s of vital importance that we’re able to deliver excellent customer service locally," says Matthias Exner from the firm
By Tara Lepore,

Audio-Technica is opening a sales support office in Dubai, to increase service levels to its distributors, integrators and consultants across the Middle East region. 

The office is located at Dubai Airport Freezone Authority (DAFZA) and will be headed up by technical product manager Ahmad Abuzannad (pictured), who began his Audio-Technica career in the company’s EMEA applications and support team.

Central to Abuzannad's role will be to increase levels of product training and demos, particularly to customers evaluating solutions in the conferencing market.

Abuzannad will also support customers with the complex wireless frequency planning required for large scale projects. In addition, the new facility allows for extended sales support in conjunction with John Dodson, Audio-Technica’s long-standing local representative based in Dubai.

Matthias Exner, Audio-Technica director of sales and marketing EMEA, said: “We’re delighted to be extending our presence in the Middle East with the new office. The territory is a key market for Audio-Technica and it’s of vital importance that we’re able to deliver excellent customer service locally. Initially the scope will focus on support for our professional product ranges – from live sound to installation solutions – and expand into support for Audio-Technica consumer product portfolio in time. I look forward to working with Ahmad and John on many exciting projects with customers across region in the coming months.”