Yamaha, Rupert Neve Designs in strategic alliance21 December 2010
The new association is based on both parties’ involvement with exclusive Yamaha digital technology Virtual Circuitry Modelling (VCM).
VCM recreates the sound and characteristics of several classic compression and EQ units and tape machines from the 1970s, which are available on most current Yamaha digital mixers. It was developed by an engineering group led by Mr. Kunimoto (pictured here with Rupert Neve), a senior engineer who developed the first physical modelling synthesisers, the VL1 and VP1.
The VCM models also feature an intuitive interface, while subtle saturation effects are designed to ‘bring back the warmth and richness’ of the original analogue gear.
Rupert Neve has embraced Yamaha VCM as the first digital technology that can accurately reproduce his renowned analogue sound. “With the VCM technology, we’re able to pick up the amazing quality of musicality and accuracy that was inherent in the original Rupert Neve Designs Portico modules,” he said. “Yamaha engineers are to be congratulated on having successfully emulated that musical sound from my designs. It’s a real pleasure to work with people who are dedicated, knowledgeable and able to perceive what I’m trying to convey.”
“Rupert Neve has become synonymous with what is regarded as a classic sound in our industry,” said Nick Cook, European marketing director of Yamaha Commercial Audio Europe. “We are very pleased that he feels our VCM Technology accurately represents his sound and believe that this will be the first of many joint efforts between the two companies.”