World’s first Genelec Experience Centre unveiled8 September 2016
Visitors can audition a range of Genelec active monitors for music, post, broadcast and install applications after pro-audio equipment supplier HHB Group and Genelec launched the world’s first experience centre.
The state-of-the-art 34.5sq m demonstration facility is located in the new offices of Scrub HHB’s post-production reseller division – situated in Fitzrovia in London’s West End. It allows visitors to choose source material of virtually any format and evaluate Genelec monitors in stereo, surround and immersive audio configurations from a stereo pair of compact 8010A monitors to a full-blown 11.1 immersive audio system.
Jani Jalonen, Genelec marketing director says: “Outside of our own factory in Finland, this is without doubt the most comprehensive Genelec demonstration facility in the world, and we’re thrilled to be able to invite customers to London to experience everything that Genelec loudspeaker technology can offer.”
In the centre, the 11.1 system partners with an Avid Pro Tools S6 control surface and is presented in AKA Design bespoke studio furniture, and combines seven 8351A SAM studio monitors, four 8330A SAM studio monitors overhead and two 7370A SAM studio subwoofers handling the low end.
Complementing the centre’s Pro Tools S3 control surface is a 5.1 configuration of five 8320A SAM studio monitors and one 7350A SAM studio subwoofer, which provides monitoring accuracy and flexibility in a smaller footprint, while the 8010A studio monitors and two 8430A audio-over-IP SAM studio monitors demonstrate both analogue and digital compact loudspeaker formats.
A second 5.1 system showcases Genelec’s architectural installation products and includes five AIC25 active in-ceiling speakers and one 5041A active in-wall subwoofer, while two AIW26B active in-wall speakers can be run in stereo mode or in 2.1 mode in conjunction with the 5041A. Finally, four 4030B installation speakers are positioned in the Scrub sales office to demonstrate small to mid-sized commercial installations.
Visitors are able to choose source material from a range of formats including MP3, CD, DVD, Blu-ray, PlayStation, Pro Tools, Logic, Nuendo, Spotify and Tidal, with Blu-ray, Pro Tools and Nuendo providing Dolby Atmos compatibility. The system is also compatible with Auro-3D and DTS:X, and can support low-order ambisonics and binaural formats. Extensive use of signal processing, audio conversion and Dante audio networking – courtesy of products from BSS, Focusrite and DAD is also available.