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TC Group announces creation of TC Group International

test 2 February 2010

UK/DENMARK: A restructuring initiative has resulted in the formation of a new organisation known as TC Group International (TCGI), reports PSN-e. The new organisation – which came into operation yesterday (February 1) and will operate out of Aarhus in Denmark and Coatbridge in Scotland – will provide a "new and revitalised sales and support structure based on vertical markets" across all TCGI-owned brands – Tannoy, TC Electronic, TC Helicon, Lab.gruppen and Lake – as well as distributed brands Dynaudio Acoustics and Blue Microphones.

All sales activity that was previously handled at individual brand level, such as order processing and account management, will now be centralised and handled at group level out of the offices in Aarhus and Coatbridge. In addition, all sales force and sales support activity will be organised by market segment, of which there are five in total – Installed Sound, Touring, Residential, MI, and HD (High Definition – covering broadcast, recording and post-production facilities).

TCGI says that the business model has already been adopted "with great success" in North America following the creation of TC Group Americas in 2009.

Anders Fauerskov (pictured), CEO of TC Group, commented: "Clearly, our main aim in initiating such a change is to increase sales and profitability through an increase in service level to our customers, and we wouldn’t have done it without clear and irrefutable proof that the strategy works. I would also like to welcome Peter Bager as the CEO of TC Group International. Peter has an excellent track record with TC stretching over the past 9 years, and I am convinced that TC Group International will be highly successful under his leadership."

Bager added: "This structure has been hugely beneficial for us and our partners in the US. We aim to offer the same fruits of success to all of our brands in all other territories, and of course to our valued sales partners who represent them. We believe that by acting as one team that forms a cohesive unit, we will be better able to maximise our performance than as disparate sales operations.

"There will be a number of clear benefits to our customers emerging from this initiative. The fact of addressing vertical markets with all brands within the group will enable greater opportunities for offering turnkey solutions, and make us better able to address the specific needs of the markets we are in, as well as the specific needs of each customer. I am extremely excited about the prospects for the future that will be opened up by this new structure."



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