Studer reaches 1,000 sales mark for OnAir 300010 August 2010
The sales milestone is described by Studer as "a testament to the product’s popularity in even the most demanding broadcast applications". Recent purchasers of OnAir 3000 consoles have included the BBC, Brazil’s Rede Globo, the Danish Broadcasting Corporation, TRT (Turkish Radio and Television Corporation) and ERTU (Egyptian Radio and Television Union).
"Today we celebrate a milestone, as we have now sold more than 1,000 OnAir 3000 consoles," said Keith Watson, marketing director – mixing. "We designed the OnAir 3000 for the medium to upper segment of the broadcast market and we have enjoyed tremendous success thanks to the product’s tremendous ease of use and versatility. To that end, it’s only fitting that we surpass the 1,000 mark with sales to three of the most successful broadcasters in the world."
The Studer OnAir 3000 features a wide range of compact and elegant control surface modules and incorporates Studer’s patented ‘Touch-n-Action’ philosophy, using colour GUI screens. The OnAir 3000 design is based on a completely modular desk and a new DSP engine. The fader module includes six fader strips and up to eight fader modules may be fitted, giving a maximum console size of 48 faders. Layout options range from a comprehensive engineer-operated continuity console to a single fader panel for DJ and newsroom use, or even a PC-operated system with no physical desk controls.