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SSL appoints Bella McAvoy to new senior marketing role

Erica Basnicki 7 February 2012
SSL appoints Bella McAvoy to new senior marketing role

Solid State Logic (SSL) has announced that Bella McAvoy has joined the company as marketing communications manager. Prior to joining SSL, McAvoy worked for a number of global PR consultancies including Weber Shandwick, Text 100, MSL, Hotwire and Lewis, and most recently for British campaigning company Seven Hills.   “We are delighted to welcome Bella to the SSL team,” commented Dan Duffell, marketing director for SSL. “She will be working closely with me to further our traditional and digital media relations, develop our marketing programme and boost our social media presence. Bella is an accomplished composer with a strong track record in music production. She also brings a wealth of strategic communications experience with her, which will help us drive forward our vision for SSL.”   For the last six years McAvoy has combined her communications career with music, having written extensively for television series’ and films, commercials and production music libraries, under a different name.   “I see it as a neat culmination of my experience to date – in my parallel careers as a communications professional and music writer and producer. Time spent in studios like AIR, Strongroom and Angel, and in my own project studio, gives me a good vantage point from which to understand the needs of SSL customers.”   www.solidstatelogic.com
         

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