Shure donating $50,000 to promote hearing awareness27 March 2007
US: Shure Incorporated has announced plans to donate $50,000 this year as part of its Shure Listen Safe programme. Four organisations are set to benefit – Columbia College, Hearing Education and Awareness for Rockers (H.E.A.R.), The House Ear Institute and the National Hearing Conservation Association Scholarship Foundation, reports PSN-e.
The funds are to be deployed in a variety of ways by these organisations. Chicago’s Columbia College will use its share to conduct a study, in cooperation with audiologist Michael Santucci, examining the hearing health of the music community. Meanwhile, H.E.A.R. – a non-profit body dedicated to raising awareness of the dangers of repeated exposure to excessive noise levels – will use its Shure funds to underwrite the cost of its public education initiatives.
In addition, Shure Listen Safe will continue to promote hearing conversation by a variety of means, including the provision of free hearing tests and the distribution of hearing protection devices at pro audio trade shows.
Shure president and CEO Sandy LaMantia (pictured) commented: “Noise-induced hearing loss is a serious problem that can be prevented, but people need to be aware of the risk factors and preventive measures that can be taken in order to minimise their risk. Our donations to these four organisations will help them to continue their important public education and research initiatives, which we hope will help save the hearing of many.”
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