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Prolight hails ‘outstanding results’ despite economic situation

David Davies 26 April 2010
Prolight hails 'outstanding results' despite economic situation

Despite a small decline in visitor numbers overall, Prolight + Sound and Media Systems Prolight + Sound experienced an increase in the number of attendees from outside Germany. In total, the parallel fairs played host to 829 exhibitors and 31,472 visitors from 108 countries when they took place in Frankfurt from 24 to 27 March. In a year that is said to mark a further consolidation of the events’ position as “the most important date on the sectors’ calendar”, 44% of visitors came from outside Germany, compared to 40% in 2009. After Germany, the most strongly-represented visitor nations were The Netherlands (1,675), Italy, (999), Austria (910), Belgium (873), Switzerland (788), France (664), Poland (541), Sweden (460) and Great Britain (457). Amongst the visitors who came from outside Europe, most came from the Russian Federation (398), the People’s Republic of China (376), South Korea (220) and India (170). In a wider context, there was a decline in overall numbers – 31,472 against 33,631 in 2009 – but show organisers said this was a strong result in light of the ongoing economic challenges. Detlef Braun, member of the Board of Management of Messe Frankfurt GmbH, commented: “In the face of the difficult economic situation across the board, the two trade fairs have managed to achieve some outstanding results. In spite of a small decline in visitor numbers overall, we saw an increase in the number of visitors coming from outside Germany. That once again demonstrates the international significance and attraction of the two fairs. This was the first time that Prolight + Sound and Media Systems Prolight + Sound have used the new Hall 11 and the Portalhaus and this resulted in a complete reworking of the presentation of both fairs.” In addition to a host of new products on the showfloors (read some of PSN-e’s previous coverage here, highlights included a 50-lecture programme at the Media Systems Congress. The Manufacturers’ Forum afforded an opportunity for a variety of companies to discuss their solutions and technologies, while there were also presentations by ALMA (international Loudspeaker Association) and the Association of German Sound Engineers (Verband Deutscher Tonmeister (VDT)). According to organisers, 97% of attendees said they were extremely satisfied to satisfied in terms of achieving their targets for visiting the events. The next Prolight + Sound and Media Systems Prolight + Sound will take place from 6-9 April 2011.

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