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Pro Audio Systems expands and re-brands

Erica Basnicki 25 November 2013
Pro Audio Systems expands and re-brands

Bradford, UK-based Pro Audio Systems has formed a new commercial division and launched a ‘brand makeover’ for its existing businesses. Blynk Digital Media now takes its place alongside a re-vamped Pro Audio Systems in the group’s portfolio of operating divisions.   Established in 1988, Pro Audio Systems spent much of the intervening period providing a range of hire, sales and installation services within professional audio, and in 2004 were appointed one of five Meyer Sound dealers for the UK.   Its hire inventory subsequently expanded to include a Milo system (seen above at the Sheffield Arena) and many other Meyer Sound products, all of which are deployed across a diverse portfolio of work.   It was their work in high-security airside installations, however, that provided the genesis for the new operating division. Co-founder and director Paul Siddall commented:   “For some years we’ve worked closely with a major international retail group, originally on their audio only. To cut a long story short we were eventually approached by that client to take on their digital signage too – they really liked the quality of our work, our people, our attitude and attention to detail and they wanted that same level of partner commitment in their visible media technologies too. We’ve invested in the specialist people and tools necessary to maintain our standards, and it’s opened lots of new doors for us.   “We realised that our new ability to provide integrated solutions which combine truly professional audio performance with cutting-edge digital signage made us unusual if not unique. Meyer Sound products are key components of these systems, along with an extraordinary suite of control software for which we are now the main UK representatives. We also realised that potential clients for these ‘experiential’ systems are somewhat different from our traditional client base, and so we decided to launch a new part of our business which is totally dedicated to them and their needs.”   Managing Director Brian Lumb added, “Blynk Digital Media gives us the ideal vehicle to take the expertise and products we’ve assembled in creating really sophisticated integrated systems to a whole new range of clients. The whole vibe is completely different, as these mostly corporate clients are looking for complete multi-media solutions rather than specific equipment. It’s been a steep learning curve for us but really exciting and a golden opportunity to develop our business against an economic background that isn’t obviously ideal for growth. Best of all, Pro Audio Systems continues to go from strength to strength alongside the new division – it’s all good!’   www.blynkgroup.com

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