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Pro-audio set for increased presence at ISE 2010

test 22 December 2009

HOLLAND: L-Acoustics, HK Audio and XTA/MC2 are among those due to make their ISE debuts in February. Event organiser Integrated Systems Events says that the show is continuing to grow because its attendee base “offers manufacturers the chance to broaden their market horizons”.

Across the professional AV board, more than 20% of the 500-plus exhibitors will be ISE first-timers when the next show takes place at the Amsterdam RAI from February 2-4.

Sonus, Ate_s, Out Board/TiMax, Baldwin Boxall, Seeburg and Cloud Electronics are among the other audio companies set to exhibit at the show for the first time.

“No trade show can thrive without bringing new customers and new markets to its exhibitors,” said Integrated Systems Events’ managing director, Mike Blackman. “Right from its first showing in Geneva in 2004, this is something ISE has proved it can do. AV manufacturers are turning to ISE as a platform from which to launch their products and services into new and emerging sectors, and that is one reason why we are hosting so many new exhibitors in Amsterdam in February.”

ISE 2010 is also looking strong in terms of projected attendance. “Our pre-registration levels are already running ahead of expectations, confirming that this is the show to attend if you are looking for new opportunities in 2010,” concluded Blackman.


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