PreSonus announces new commercial division16 May 2017
PreSonus Audio Electronics has launched the company’s new commercial division. In addition to products previously sold and marketed under the WorxAudio and PreSonus brands, the company has a range of mixing consoles, processors, and other products. The new division will combine all these products under the PreSonus brand.
The new WorxAudio series of professional sound reinforcement products offers a streamlined selection of loudspeakers, with much more to come. By combining these with the PreSonus ULT and AIR loudspeaker line, the PreSonus commercial division offers a comprehensive assortment of loudspeakers ideally suited to commercial applications while also encompassing a full range of mixing, DSP, and signal routing solutions.
A new website has been launched, which is focused specifically on high-end products for commercial install applications, provides detailed product information, technical specifications, and an abundance of related materials that are essential for the creation of project documents.
Jim Odom, PreSonus’ president and chief strategy officer, comments on the corporate re-structuring: “The new PreSonus commercial division enables us to leverage the well-known PreSonus name to boost visibility of all these excellent products. Whereas in the past, integrators would periodically seek clarification as to what products were available to them, the new product structure resolves this. Be it a mixer, a Dante-equipped rack mixer, a power amp, or one of our many other commercial product offerings, they are all an integral part of the new commercial division.”
Adds Hugh Sarvis, chief designer of PreSonus’ Loudspeaker Division and founder of WorxAudio Technologies, shares Odom’s enthusiasm. “When WorxAudio Technologies became a member of the PreSonus family, I knew there would be changes. While the WorxAudio name may no longer be the dominant brand in terms of customer recognition, it has been a truly rewarding experience to see how our products have become part of a family with a firmly entrenched brand presence the world over—and for that I am most appreciative.”
Picture: (L-R) The PreSonus commercial team Hugh Sarvis, Tony Flammia, Stephen Fraser, Jim Odom and Rick Naqvi