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Peavey announces new Commercial Audio Division

David Davies 1 June 2010
Peavey announces new Commercial Audio Division

The new operation has been set up specifically to handle the MediaMatrix, Crest Audio and Architectural Acoustics brands. The announcement – which follows “an intense period of restructuring and careful planning”- also contains news of a new management structure for the division, headed up by MD Clive Roberts in Corby, UK, and g-m Kevin Ivey, based out of Peavey HQ in Meridian, MS. Presented to EMEA distributors during a recent two-day meeting in the foothills of the Sibillini Mountains in Italy, the Commercial Audio Division represents the aim of creating “an identifiable and integrated group of pro-audio brands” with dedicated support staff and clearly laid-out channels of communication. The distributors’ workshop also incorporated a number of workshops addressing specific topics concerning the Commercial Audio Division and its products. Working with Roberts and Ivey are operations manager James Kennedy, European sales manager Andy Weingartner (based out of Germany); Virgil Lund (UK sales development), and Serena Scott, who looks after distributor sales from Corby. Andy Rust has taken on the role of European marketing manager. Reporting to James Kennedy are support engineer Chris Bennett, who came from Meridian and is now also based out of Germany; service technician Lee Freer, based in Corby; and MediaMatrix product specialist Stephen Joy, who has moved across from IT to work with Kennedy in the Commercial Audio Division on a full-time basis. “I’m pleased to say that although this is a new team in organisational terms, none of the team is new to Peavey, or indeed to each other,” noted Roberts. “All of the people that now form the Commercial Audio Division – with the exception of Andy Weingartner who joined us last year – have a minimum of six years service with Peavey, and working with the pro brands in particular. Actually, the only member of the team who has no direct experience in the professional audio market is me! However, my job is to run the company efficiently, and I am confident in my abilities to do that. I also know that I have a great team working for me and a worthy partner in Kevin Ivey who knows more about this market and its products than I’ll ever know, or indeed ever need to know! “We are most definitely setting out on a new road with the Commercial Audio Division – and frankly, it’s about time too – but it’s not without many years of experience already under our belts. I am very excited about the future for Peavey Commercial Audio, and I know that Kevin and the rest of the team are too.” Meanwhile, the company has also confirmed the recent departure of long-standing operations manager Dave Bearman. “We wish him all the best with future endeavours,” says a spokesperson. www.peavey.com

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