Neumann enhances ‘U 87 and You’ campaign with extra prize4 December 2007
GERMANY: The winning entrant to Neumann’s U 87 and You competition will now have the chance to choose between two prizes – a trip to Neumann’s Berlin HQ or the special U 87 Anniversary set. The contest is accepting video messages on the topic ‘My associations with the U 87’ until December 31st, with the first-place winner to be drawn from the 87 best entries, reports PSN-e.
The U 87 and You campaign was devised to celebrated the 40th anniversary of the celebrated U 87 microphone, as reported previously by PSN-e. The latest announcement means that the winning entrant will be able to select either a trip to Neumann Berlin – including a tour of the company, sightseeing, travel costs and hotel accommodation – or a U 87 Anniversary Set, worth nearly 3,000 euros.
Entries to the competition – the closing date for which is December 31st – can range from a cell-phone video with a short statement, to excerpts from archival material, to a report on a vocal recording experience using a U 87. Submissions should be no longer than 30 seconds and should be sent via email or mobile MMS to My-U87-Message@Neumann.com. Some of the more creative examples to date can be seen via the U 87 banner on the Neumann website (link below).
“In selecting the 87 best entries, priority will be given to the idea and the personal relationship to the U 87, rather than to the technical perfection of the video or the sophistication of the production,” said Wolfgang Fraissinet, president marketing/sales of Neumann Berlin.
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