Music for airports – Yamaha DMEs go in-store20 April 2010
UK: Volcanic ash might have forced the closure of UK airspace last week, but airport retailer WDF is in full flight with its Yamaha DME-assisted customer ‘contentainment’ programme. Selected by Bradford-based Pro Audio Systems (PAS) as part of a brief to provide high-quality distributed audio with sophisticated zone control and live performance-handling capabilities at various World Duty Free (WDF) premises, the Yamaha DME24Ns have so far been installed at Manchester, Edinburgh and Jersey airports.
Bristol airport is due to join the list of Yamaha DME installations soon, with more airports to follow in due course. Sound quality, flexibility and performance informed the selection of the DME24Ns, with Pro Audio Systems’ Brian Lumb observing: "The combination of matrix mixing, delays, audio quality, scene-recallability and the overall DSP power available makes the DME ideal for these locations."
For live sets such as those recently undertaken by fast-rising singer/songwriter Ben Montague (pictured) and enduring soul singer Mica Paris, the DME is connected to a Yamaha LS9 console. Multiple zones are combined to allow the sets to be heard across the store, with the DME serving as multi-zone delay controller. Additional control equipment may be employed for live performances, if and when required.
PAS has a long association with WDF for its ‘contentainment’ programme installations. The company generally specifies Meyer Sound loudspeakers for their quality and consistency, although the selection of equipment varies according to location and budget.
Invited to consider the potential for work in the wider retail business as a whole, Lumb told PSN-e: "In terms of other retail area work, the pioneering work we’ve done with WDF in elevating the airport shopping experience could certainly be applied to other projects if we felt they were complementary to our portfolio. However, the issue is one of vision, not technology. What sets WDF apart is their ambition to keep developing their model, to focus on constantly improving what their visitors experience when in their shops, and to engage with the right partners to bring their vision into reality."
Photography by David Wiggins