News Business

MPG (UK) selects RNID as its official charity

test 20 October 2009

UK: The Music Producers Guild (UK) will give its support to the RNID’s Don’t Lose the Music campaign, writes David Davies. The initiative – which is intended to raise young people’s awareness of the risks of hearing damage – will be highlighted via a fundraising raffle at the 2010 MPG Awards.

According to the RNID, there are four million young people in the UK who are at risk of hearing damage because they regularly listen to music at unsafe sound pressure levels. The organisation is seeking to highlight the issue and encourage young people to wear earplugs at gigs and turn down the volume on personal music players.

MPG chairman Steve Levine believes that many young people "don’t understand that there is no cure for hearing damage, but there are ways in which it can be prevented. As responsible professionals, we want to help RNID in any way we can because we think it is so important to educate young people and make them aware of this issue."

Emma Harrison (pictured), RNID director of external affairs, said that the charity was "delighted" to be associated with the MPG. Explaining the background to the Don’t Lose the Music initiative, she added: "At clubs and gigs sound levels can easily exceed 110db – the equivalent of an aircraft taking off. […] Together with the Music Producers Guild we want to educate music fans about the effects of listening to music too loud for too long so that they can make an informed choice about protecting their hearing."

As part of the association, the MPG will hold a fund-raising raffle during its 2010 Awards at the Cafe de Paris in London on February 11. Information about the Don’t Lose the Music campaign will be included in the Awards programme, while goody bags given away on the night will feature earplugs donated by Advanced Communication Solutions.

In other news relating to the MPG Awards, the nomination process for the 2010 event closed yesterday. Steve Levine tells PSN-e: "Our inaugural awards were a huge success and we’re determined to make our 2010 Awards even better. Plans are now well underway and everything is looking good. There has been a much greater response than last year to our request for nominations and we’re also attracting more sponsorship, which is very positive given the general economic climate. It’s important to recognise the UK’s unique production talent and we are delighted that the industry is getting behind the only event to do that."



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