Finance world aquiver as Fineline becomes Five Arrows29 January 2015
Five Arrows Leasing, the Rothschild-owned parent company of Fineline Media Finance, Five Arrows Leasing and Capital Professions Finance, has been rebranded as Five Arrows Media Finance. The move sees the three trading divisions merged into one single, identifiable brand.
Gareth Wilding, managing director of Five Arrows Media Finance, explains: “In everyday terms, nothing will change for our clients except the logo on our paperwork. We will continue to be the preeminent funder of media, broadcast and AV equipment in the UK and northern Europe; we will continue to deliver vendor sales-aid leasing products in the specialist professions markets; and we will continue to provide innovative contract-based financing solutions for a range of requirements, from enterprise-level software vendors to receivables discounting options for accelerating revenues.
“However, the substantial backing we have enjoyed for the last 16 years from our shareholder, Rothschild […] will now be more visible as we prepare to meet the growth challenges of the 21st century.”
Wilding (pictured) was appointed Five Arrows Leasing managing director in August (see Henry leaves Grass Valley for field of finance). Fineline Media Financing partnered with Miloco last year to offer financing solutions for purchases via its Miloco Gear brand (see Miloco reveals new studios and management partnership), and, in July, youth charity MAMA used Fineline financing to purchase two two Avid Symphony edit suites (see MAMA takes advantage of Fineline finance for Avid suites).